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Many of the Latino Owned Wineries Started with words similar to this quote from Isy Borjon, Borjon Winery. Simply put, “I think it’s the same in any industry. Every employee is always looking up ‘the ladder’. Dreaming of what it would be like to be at the top. My father knew that it wouldn’t be easy but he was determined and had that ‘drive’… So, my parents worked hard, saved as much money as they could and began a small labor contracting company that, in 18 years, expanded to a size they never imagined. The company is still in business, Bigger than ever and now owned and operated by me. Growing up around all the vineyards and wineries in the area, I began to have my own dream. Knowing that it also was a dream that my father had, probably added to my drive, of owning my own winery. Now married to my beautiful wife, Eliana, we put everything we could into creating a more secure future for us and our family.”
Others started their wineries by working in “regular jobs,” much like Angela and Mark Garcia who own both a bail bond business and are licensed bounty hunters and who used this income to manifest their own wine labels under… “ Most Wanted Wine Co.” “It’s a big investment that takes time and patience, but we are doing this for our children too and this will be the first generation that will be able to have the education we feel is necessary to continue and build what we’ve started, there are many aspects of owning even a small vineyard.”
The vineyard is their escape, but it is more than that, it’s a way of life that ran deep in Marks heritage. As a kid Mark found himself sleeping under the grape vines but didn’t have then the same passion he has now that his own vines are flourishing. Today you’ll find Mark’s father and others who were also raised in “the vines” working in their vineyard at harvest time and celebrating the land, which is producing a product that they control from start to finish. The fruit is handpicked, taken to a facility in Santa Rosa and there the magic in the bottle is created and shared with their guests at the tasting room. “We want our wines to be enjoyed after they take it home and we believe that having a wonderful experience at the tasting room is the beginning – the sign outside our door says it all, “You come as guests and leave as friend"
